Market Analytical Tools' Development and Customization

The client

This is a market consulting company which provides market analytical tools for companies from different industries.

Situation

The client was looking to market analytical tools that could integrate Market Research, CRM and Data Analysis. As each of its clients has its own market environment and the impact factors one takes into consideration differ from others. After completed the core product, we were then required to build customized products for several companies.

Approach

With the specification document of the project, we took a deep understanding of the requirements and drew up an implementation plan for the whole project.

At first, we developed a core product with the main function modules of factor analysis and data management. The product was created with the technology of VB.NET. Since the product has to deal with lots of account, we used XML to realize the function of transferring and saving data. Some controls were applied to generate charts and forms from which the trend of market changes can be easily found.

Then we customized individual system for the several companies on basis of their special needs. The market analytical tools can analyze the influences caused by pricing, advertisement, promotion, even new products forecasting, with different parameters changing for the different end users.

During the three years of cooperation, we have successfully completed many products customized for companies in different industries like cosmetic, medicine etc. With the high quality of our service, a long-term partnership has been built with deep trust of each other.

 

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